Planning Magazine Advert - Miss Miller

Magazine Adverts are a vital factor in the promotion of an artists album, they are used to raise awareness of the band or artist at question, to make them question themselves if they should buy the product, this in turn increase the sales of the product by reminding their target audience and branching out to wider audiences that may have seen heard of the artist or the genre they are part of. An effective magazine advert should clear display what it is trying to promote and use images that are in relation to that or what the audience would expect to see if they have any prior information on the band whatsoever. If they do not include these two vital aspects among the much wider criteria that does not necessarily need to be included then it will not being meeting its preliminary aims set by the record label or the artist.

I will be creating a mock-up or starter poster that we can adapt from my own inspirations and what I have learnt from the research that I have done into these advertising materials. This will include the elements that I feel will be needed to make our poster as effective as possible to our demographic in order to gain their attention and increase sales.

 

In my poster I opted to keep it as plain and simple as possible attempting to get the main points across to the audience as possible, as in reality they will only be looking at the advert for a few seconds and if it is to detail in my opinion they will lose interest from it as it is not sticking to the point that needs to be conveyed. This information I felt needed to be present to the audience in a more engaging manor from that of what we see in Tame Impalas real advert that had been analysed.

Colours, I have used a wide array of colours as I feel this is will be eye catching for the audience rather than just using one. I feel that this is needed as it keeps the advert interesting and is open to audience perspective of why this colour scheme has been chosen. I have also chosen a black and white background due to the fact I feel that it contrasts the bold colours and makes them stand out more. I want the colours to represent the artist as one that is fun and lifelike rather than normal and dull.

Conventions of the Genre, There are two conventions in my poster this can be seen by the colours used as they are ones that represent the genre as a whole, the genre includes connotations of the wide use of colours to promote the theme of drugs, this is why I have included it as I feel the video the boldness of the colours will be missing, so to keep the prior audiences pleased I feel our advert needs to  be fully in link with the ideas of the music and the genre otherwise we may lose a sizable amount from our already small audience size. Another convention is the drawing of the Impala which obvious has a direct link to the band name. It again follow a very similar colour scheme otherwise I felt that the poster would have mixed messages for the audience which may confuse them to some extent, once again it promotes the Psychedelic theme that the audience wants to see, and is more attracting that using the considerably quite bland colours of the real animal white, brown and black. Finally the background pattern is very illusion like so therefore it can be said my poster is sticking to the conventions of the genre.

Images, I have opted for the use of an Impala in my music poster as it has a direct link with the band and actually has an apparent purpose, this is unlike the magazine advert that I have seen for the band at this given time, to keep the image conventional to the genre I have decided that it should be coloured in out of bold and bright colours instead of the actual colours of an Impala as otherwise the Band Name and Album Title have no relation to it.

Layout Design, I think by having the text and picture being hand drawn it somewhat Illustrates it poster being more personal and direct to the audience as it looks as  if someone has spend quite a vast amount of time in order for it to be created which will make them think twice about the product and whether they should purchase it as they can clear see that time and effort have gone in for the product to be promoted by the record label.

Typography, the font stands out completely as it is Bold Capital Letters, this amplifies the message trying to be displaced by the advert to the audience. Tame Impala is the biggest, after all this is the most important piece of information that needs to be displayed otherwise audiences will not at first glace see  what the advert is promoting and choose to skip the page because the font and meanings are not clear. The second biggest is the Out Now slogan as this is to provide the information that the product is out on the market and can be brought at this given time, finally the album title is third as it is the name if the product and in my opinion the least necessary information after the two mentioned as without the others Lonerism has no context or meaning.

Language, the language used in my poster is rather plain as I want to give the audience as much information as need and not put any in there that is excessive of what is only required. This is why I have only used the Band Name (who the product has been released by), Album Title (to advertise what the product actually is that is being sold and promoted.) and finally when it is released (to tell the audience when the product can be brought). The only other information that I feel could be used is reviews of the album as they will show the audience what specialist reviewers think about the product, but obviously if they were not good they would not be included as it will most defiantly have a negative impact on the audience.

Connotations, There are various connotations that can be picked up upon in my advert for example the references to drugs which can be picked up upon by the difference colours and the Impala also being out of real life context and being made also to the reference as it is abnormal and almost fantasy like. Also in addition the bright bold colours do in fact represent lighting that is used throughout the genre. This has a particular reference to the use of drugs and lighting seen in music videos such as colour tints and strobe lights with the use of the background. Finally the use of the Impala in reference to that of the band name (Tame Impala will not be the final band name but something along similar lines will be used and an a similar image will be used in relation.) The impala has been transformed by the way in which I have inverted its colours to almost make it seem unrecognisable as it distinct colours have been removed and replace with bright and bold colours which reflect the ideas of the text in relation. In fact the impala is apart of a wider context which is aimed at one of the effects, or side effects of drugs when people see what they want due to there thoughts and or etc.

When it comes to creating our final magazine advert I have a outline of what needs to be included on the advert itself. In addition I have quite an extensive knowledge about Adobe Photoshop, from prior experiences in GCSE Photography, so therefore I will be quite prepared for this task compared to that of someone with no knowledge at all. I know how to alter the colours of images, crop images, make images transparent, merge images together, how to shade and edit images also. I don't actually need to take any pictures to recreate the poster that I have designed. This is due to the fact the only image that I would use is a picture of an Impala, obviously I can't actually get a picture of one, so I will have to find a copy right free image if I wish to use it. But obviously the task of creating a advert will be a collective of the good who may have different ideas which including a picture of the artist themselves or a particular location that we have used in our music video. My layout is clear as I have mentioned and I want to keep it this way as it seems to be the most apparent order of how different pieces of text should go as mentioned. By doing all of this it will save a considerable amount of time when it comes to actually creating the advert as I know some skills of the software that we will be using, have a clear idea of what I want the advert to look like i.e. layout and will have collected all needed resources (images) that I will need in order to produce a final piece. By doing this I have increase how effective my advert will be, this is due to the fact that we will have a relatively small time space to produce this piece of work and by planning it means that half of the process is already completed, leaving all allocated time for me to spend working creating it.