Planning Storyboards - Miss Georgiou

The purpose of a storyboard is to allow a group of people of plan a film or music video in depth by planning in sequence of shots. Each storyboard will include a picture of what is going to be in frame, the type of Camera Shot, Iconography, Lighting, Actors, Sound, Editing and a Narrative Description. By making a storyboard it means that when we go to film we will have a clear idea of what we need to collect footage wise. This means that we will not miss the out what we have decide needs to go in the music video, this will avoid re-filming and wasting time, that could be used on editing the footage etc. This will ensure that the filming process goes as smoothly as possible, with the amounts of errors being dramatically decreased.

Our group a few weeks ago conducted some market research in the form of Questionnaires and Vox Pops. We asked a demographic of a range of 40 people and found that we needed to re-invent the Psychedelic Rock genre and make it more mainstream with this being directly seen in the music video. We found that the genre of our chosen song was not that popular as only 17% of the 40 had heard of the genre, this meant that we had quite a small target market. We therefore saw the need to expand our audience side my making the music video one that would be seen my mainstream audiences. We also need to consider that the audience want the music video to be mainly about the music with the Artists performance being the least needed segment of the music video. They also feel that the sexualisation of women is what mainly makes the music video enjoyable. This is something that we took into consideration but we feel as a group that is is not conventional nor fits into the lyrics of the video but the rest has been taken on board.  The demographic wants to see the artist all the way throughout the video for various reasons mainly due to this being the norm of most music video in this given period.

As a collective we decided on what our narrative would be clearly with a structure outlined of what was going to happen, from there we decided on what camera shots should be within each location and then outline the content of each shot including actors, iconography and the narrative description was considered. With that in consideration the transitions between shots what's considered also. After this we drew the pictures that reflect what was going on in each shot.

We shared the responsibility equally as we didn't just split the storyboard into sections on our own, we collaborated together and put all of our ideas together and appended some and rejected others to make the most effective video as possible due to all of our ideas being put together and making suggestions to improve them as well. By coming together every member of the group felt involved in the process, our ideas put down were therefore more clear and understood as they had been run by everyone before pen was put to paper.

I don't felt that we strictly followed our storyboards as we were rather flexible but used them rather as a guideline. We followed the shots that we wanted to collect, but while on location we started to collect shots from outside the storyboards and this theme start to continue throughout. We collected more shots than necessary, this means that we will not have to ref-film as we have collected more than enough footage need to construct a music video that has flow.  While we were filming we started to have more ideas so we decided to follow that specific root rather than other as we felt they were structurally  better.