Planning Editing Styles - Miss Georgiou

A variety of editing styles is essential within in a music video as it gives the video characteristics and appeal for the audience. If various techniques are not used through the music video it will just be a constant flow of shots that may become rather repetitive and uninteresting for the audience.  But by using various techniques it allows the video to flow evenly and smoothly throughout. Editing helps the audience to understand what is going on in the scene with relationship to its narrative, artists performance or any concept elements. Without a profound amount of editing the quality of the music video will lack its entertainment leading to audiences being highly unsatisfied with what they are viewing as the product looks like it has been fit together in a small space of time with no consideration for the audience themselves and feel they have seen a botched product with many faults. The timing of camera shots and the transitions between them have to flow otherwise the audience may become disengaged, while after filming edits can be added so that different perspectives and meaning can be interpreted by audiences that will keep them interested as they are conforming their own ideas while being visually entertained while watching.

Time Lapse, I would say that this type of editing is conventional to the genre, this is as it is footage that has been sped up in order for a couple of minute clip to be condensed into a couple of seconds. It cannot be seen naturally by audiences and is a result of a good editing technique, It does reflect the common theme of narcotics in the form of losing track of time and surroundings in which a person is placed. This editing style is one that represents our artist as person that is in continuous thought and wanting to create a bond with the audience as they will be constantly focused on him in the time lapse as he is the only one in the whole of the location not moving. This creating of a bond represents him reaching out for help as he has been highly damaged/altered by his relationship mentally.

Reverse of Footage, At the end of the music video we plan to reverse all of the footage and condensed it into a small time frame. This is conventional to the genre has it once again has references to drugs and reflects on the other hand, over thinking of particular subjects, also regret which can be associated with the negative side of drugs i.e. death or the drug down once the users high/buzz has disappeared. It represents the artist on the other had as wanting to go back to the life he once had before the end of his relationship, with the idea that this isn't the way he wanted his life to end, but he had no option. This is with the hope that some of our audience can relate to a situation like this or who cannot see the importance/need for help of drug users to set them on a straight path when they are most vulnerable.

Fast Pace or Slow Pace editing, I don't feel that these are conventional editing styles to the genre as they are seen throughout every piece of edited work but there are connotations of the both that can relate to our genre. Slow pace editing could be a reference to drugs but also reflecting the artists deep thoughts as he is creating and contemplating his ideas about the situation, while fast pace editing may reflect being under the influence, linking with the previous with his lose of tracking time.

Finally the last editing style we are considering using is the use of colour tints in some of the frames of footage.  This are going to replicate the use of drugs and place the audience in the motion that they are under the influence as well as the artist, creating a bond. This is the most conventional part of our video as it direct represents and promotes the use of drugs, this also is not mainstream and more siding with the genre itself. We have decided to do this due to the fact that we wanted for the familiar audiences to be engaged with the video and we felt this was the most suitable way to do it without taking it to far from the scale of mainstream. This represents the artists as one that is open to the use of drugs, in which some of the audience may relate to furthering the bond between the two.

The editing styles we have planned to use will help us to engage the audience while also building a relationship with our target audience as they get to understand the narrative. The different paces allow the audience to build a relationship with the characters within the scene as they become more sympathetic to the storyline and how each character has been affected in either slow or fast pace editing. The more advance styles of editing enables the relationship to further as the audience has to deal with more complex footage that may confuse them or give them time to conform there relationship at different stages throughout such as the time lapse in which they will concentrate only on the main character while the rest of the setting is moving for a sustained period of time.