The chosen music genre that we have based on the music video we choose "Feels like were only going backwards" falls under the Psychedelic Rock genre. This style of rock music is inspired by the Psychedelic culture and is listen to in order to replicate and enhance the mind altering experiences of psychedelic drugs. This genre interests my group an I, as we feel this is quite an unconventional genre to be following as the themes within as strange/abnormal to us. Our main inspiration was Tame Impala's song which I have mentioned. We though it was best to gain a further understanding into the genre so we as a group have looked at various music videos these are the two that I have picked to analyse. The two bands I picked were Animal Collective and Avey Tare's Slasher Flicks who are some of the most popular and known artists under the genre.
We picked this Psychedelic Rock for a number of reasons. As a group we like the use of editing in all videos under this genre as it involves a wide range of transitions and bold colours. Obviously these themes aren't in all music videos under this genre but it is mainly the conventional.
Animal Collective - Todays Supernatural
This music video is by one of the well known artists under this genre. This video seems to be a collection of random of events that cannot be clearly explained by the audience as we see a giant monster being attacked by flying arms. This video is set in a desert location which is clearly unknown. The main conventions of the music video in the genre are as followed an unclear narrative a wide use of animation, bright bold colours and editing techniques that tend to be fast pace and transition in a straight cut. These codes and conventions are used for numerous reason but mainly to grab the audiences attention and send them into a trance fixated on the fast altering colours and flashing lights (this represents the narcotic related theme which is the main focus point of the genre).
Mise-en-Scene is a common theme in this music video as all areas can be seen. The video constantly alters between High and Low key lighting with no common ground between the two, this can be seen in the clear constant between the two settings. The setting is very odd as it is highly unrelatable for audiences as most of them have or would have never been to an open desert before or have been trapped in a random location with a clear insane person (from a outside of genre perspective.). The video uses a wide array of props for example a dune buggy to tie in with the location and some form of piano/organ that is part of a mutant body for no apprant reason. When Facial Expressions and Body Langauge comes to attention it seems that there is quite a lack of this throughout as we see no clear display of either throughout. Characters and objects are always central of the screen and in plain sight of the audience, this is so that no items are missed due to the use of fast pace editing.
The main camera angles used are Establshing Shot, Close Up, Panning, Extreme Close Up, Mid Shots, Long Shot. A wide array of shots are used so that the audience are kept engaged throughout otherwise it would be very dull for audiences as some audience may not be engaged by the narrative completely so the only way to keep them to watch would be to have these with a fast pace editing style so they want to know what the next shot is and what it contents are.
Close Ups are used to draw attention from the audience to the characters in an attempt to create a bond with them, from my perspective it does somewhat work as it leave the audience questioning what it is these characters are, what they are doing and what is there purpose in relation to trying to form a narrative around them.
In the same way additional Long Shots are also used to create the same affect as they distance the audience from the characters, the constant flicker between the short and long distance shots somewhat creates a stronger emotional bond that the audience has to interpret in their own way depending on whether they are fans of the genre which would probably tend to have a stronger bond than those which do not.
There are various editing styles used for example we see mostly straight cuts, and occasionally fading transitions as an alternative to keep the attracted to what is going on screen. On the other had we do see a vast amount of bold filters and animations used to effect the audience and engage them more as there mood is altered depending on the narrative an colour filters used. This again is to relate the theme of narcotic use as the effects of drugs does affect the body, visually this is the only way to represent this so therefore consequently it is one of the conventions of the genre.
In the circumstances and content of this video I would say that the artists target audience is rather quite older compared to other music videos under this genre. I would say it fits the age bracket from 20-30 as it wouldn't appeal to younger audience as it doesn't have a clear/explainable narrative neither does it appeal to the older in the same way. The age bracket provided may find it entertaining due to its randomness but that is about all.
The artists representation is rather unclear to the audience as his message is quite difficult to interpret for audience. It seems as if he wants the audience to be confused and decide on there own outcome from the video, and this is a result of the narrative being unclear yet even if there is one that can be understood.
Today's Supernatual has a very complex style as it is a very abnormal narrative that has an open perception, which may alternate between the demographic due to the audience indefinitely needing a strong taste towards the genre and experiencing other music video to have a close idea of what the artist or record label are trying to convey to them.
Final this video has little relations with Goodwin's Theory. One that match are the fact due to the demands of the record label there are lots of close ups of the artist in attempt to create a bond with the audience, but due to the fact that the artist cannot clear be seen it doesn't not somewhat reach its full potential. The video is concept/performance as there is no clear narrative as the audience are left to there own devices to conforms their own narrative. But there are more elements of the theory not included than that are as there is no relationship between lyrics and visuals nor music and visuals. Neither is there any sexualisation of the female body or notion of looking and there are no intertextual references to other media as these are not conventions of the genre at hand and rather are more associated with more mainstream genres.
Mise-en-Scene is a common theme in this music video as all areas can be seen. The video constantly alters between High and Low key lighting with no common ground between the two, this can be seen in the clear constant between the two settings. The setting is very odd as it is highly unrelatable for audiences as most of them have or would have never been to an open desert before or have been trapped in a random location with a clear insane person (from a outside of genre perspective.). The video uses a wide array of props for example a dune buggy to tie in with the location and some form of piano/organ that is part of a mutant body for no apprant reason. When Facial Expressions and Body Langauge comes to attention it seems that there is quite a lack of this throughout as we see no clear display of either throughout. Characters and objects are always central of the screen and in plain sight of the audience, this is so that no items are missed due to the use of fast pace editing.
The main camera angles used are Establshing Shot, Close Up, Panning, Extreme Close Up, Mid Shots, Long Shot. A wide array of shots are used so that the audience are kept engaged throughout otherwise it would be very dull for audiences as some audience may not be engaged by the narrative completely so the only way to keep them to watch would be to have these with a fast pace editing style so they want to know what the next shot is and what it contents are.
Close Ups are used to draw attention from the audience to the characters in an attempt to create a bond with them, from my perspective it does somewhat work as it leave the audience questioning what it is these characters are, what they are doing and what is there purpose in relation to trying to form a narrative around them.
In the same way additional Long Shots are also used to create the same affect as they distance the audience from the characters, the constant flicker between the short and long distance shots somewhat creates a stronger emotional bond that the audience has to interpret in their own way depending on whether they are fans of the genre which would probably tend to have a stronger bond than those which do not.
There are various editing styles used for example we see mostly straight cuts, and occasionally fading transitions as an alternative to keep the attracted to what is going on screen. On the other had we do see a vast amount of bold filters and animations used to effect the audience and engage them more as there mood is altered depending on the narrative an colour filters used. This again is to relate the theme of narcotic use as the effects of drugs does affect the body, visually this is the only way to represent this so therefore consequently it is one of the conventions of the genre. In the circumstances and content of this video I would say that the artists target audience is rather quite older compared to other music videos under this genre. I would say it fits the age bracket from 20-30 as it wouldn't appeal to younger audience as it doesn't have a clear/explainable narrative neither does it appeal to the older in the same way. The age bracket provided may find it entertaining due to its randomness but that is about all.
The artists representation is rather unclear to the audience as his message is quite difficult to interpret for audience. It seems as if he wants the audience to be confused and decide on there own outcome from the video, and this is a result of the narrative being unclear yet even if there is one that can be understood.
Today's Supernatual has a very complex style as it is a very abnormal narrative that has an open perception, which may alternate between the demographic due to the audience indefinitely needing a strong taste towards the genre and experiencing other music video to have a close idea of what the artist or record label are trying to convey to them.
Final this video has little relations with Goodwin's Theory. One that match are the fact due to the demands of the record label there are lots of close ups of the artist in attempt to create a bond with the audience, but due to the fact that the artist cannot clear be seen it doesn't not somewhat reach its full potential. The video is concept/performance as there is no clear narrative as the audience are left to there own devices to conforms their own narrative. But there are more elements of the theory not included than that are as there is no relationship between lyrics and visuals nor music and visuals. Neither is there any sexualisation of the female body or notion of looking and there are no intertextual references to other media as these are not conventions of the genre at hand and rather are more associated with more mainstream genres.
Avey Tare Slasher Flicks, Little Fang
Another video under this branch of Rock is Little Fang. Compare to the previous video it follows a more clear/actual narrative to the audience. From what features in the video we see a puppet cat setting itself free from it normally life, taking on what it is to be considered human features as it can somehow drive a car and interact with other characters in such a similar manner. Due to is unrealistic narrative it can be clearly seen as a conventional video under its identifier genre.
There are various codes and conventions in this video which represent the genre except they are mild compare to others within the same genre category. These include bold colours(restricted to blue,green and red), with a common use of black and white footage, transitions that effect audiences thought pattern/state of mind and a scary theme for certain clowns alike the monster. Aside from the obvious colour tints to represent the 'positive' side of the drugs the lack of colour and indefinitely emotion may represent the negative side as some stronger drugs have too sides the high itself and the down after. This isn't conventional to the genre but does link in due to its themes and there connotations.
Mise-en-Scene is carefully constructed in this video and is more apparent to audiences. There is a more relatable setting(s) as the video features a house, a freeway(American) and a carnival/circus of some sort. There is also numerous costumes used throughout as we see clown jumpsuits and etc. used with characters wearing mask/clown make up. There is also a clear array of emotions as we see a grace puppet cat on its new adventures outside of it previous restrictions. Lighting and colour once again we can see that there is a use of mainly Low Key lighting to set the tone of the video for the audience, and as always characters are defiantly place in the middle of the screen to grab the audiences attention.
The main camera angles used are Mid Shots (mostly), Long shots, Close ups, Point of View and Panning. As mentioned alike the prior video Long Shots and Close Ups are used to create and emotion bond between the audience and characters. Unlike the prior video the main character is rather more relatable as this character is a cat which is a domestic pet that many of the genres audience will have one, despite it is rather easier to create a bond with something that is real. In addition this is taken a step further when POV shots are used to create a sense of empathy for the audience putting them in the 'shoes' of the character itself and the narrative it is a part of.
While there are a use of Colour changes, transitions and mainly straight cuts on the terms of editing.
For this video I would say that the target audience is around from 16-35 as it has a rather young audience in mind for the genre, also it may only be understandable for these age ranges as if younger it may become confusing an then unappealing.
The band is rather is represented as a influential and entertaining of some sort as it seems as if they are encouraging the main character in the scene as lyrics party match visuals. They appear also more normal compared Today's Supernatural due to less make up and tone down music and lyrics.
Little Fangs Style is one that can be considered a one that conform to the genres conventions that can be easily picked up upon through the use of colour filter and black and white items, also puppets and characters used also conform to there genre due to the fact one cannot be real as its a puppet and the other being abnormal due the band wearing fangs alike a cat to somewhat represent a vampire character. In addition this video is highly more realistic than the other video analysed as it has a common setting of a circus with all of its additions such a clowns which once again due to there abstractness can be considered also conventional to the genre.
This video conforms to more elements if Goodwin's Theory as there is quite a strong bond between lyrics and visuals and music and visuals, also there are many close ups of the band due to demands of the records label, there is some intertextual references to films/tv programmes that use puppets such as the muppets and Garfield which can be considered, furthermore there video is a combination of all three of Goodwin's characteristics of a music video as there is a clear use of Concept/Performance and Narrative. This is due to the fact we see the band singing, the theme of drug usage and a narrative involved around a puppet cat.
My research into the particular music genre our music video is from, will once again assist me in the planning stage of my music video. This is due to the fact that now I have an extended knowledge of the genre as I now can clearly see the main characteristics that need to be considered/included within the video. Also I have noticed the most common camera angle and editing techniques due by the production teams of artists under the genre. Also I now clearly see that our artists representation needs to be clearly thought through as we need to consider the audiences viewpoint and overall conclusion of the artist once they have viewed the content. Finally one last point is that my group and I need to come to a conclusion if that we will either follow Goodwin's theory strictly or rather relaxed or conform to another persons theory when it comes to the final planning stages in pre-production.
There are various codes and conventions in this video which represent the genre except they are mild compare to others within the same genre category. These include bold colours(restricted to blue,green and red), with a common use of black and white footage, transitions that effect audiences thought pattern/state of mind and a scary theme for certain clowns alike the monster. Aside from the obvious colour tints to represent the 'positive' side of the drugs the lack of colour and indefinitely emotion may represent the negative side as some stronger drugs have too sides the high itself and the down after. This isn't conventional to the genre but does link in due to its themes and there connotations.
Mise-en-Scene is carefully constructed in this video and is more apparent to audiences. There is a more relatable setting(s) as the video features a house, a freeway(American) and a carnival/circus of some sort. There is also numerous costumes used throughout as we see clown jumpsuits and etc. used with characters wearing mask/clown make up. There is also a clear array of emotions as we see a grace puppet cat on its new adventures outside of it previous restrictions. Lighting and colour once again we can see that there is a use of mainly Low Key lighting to set the tone of the video for the audience, and as always characters are defiantly place in the middle of the screen to grab the audiences attention.
The main camera angles used are Mid Shots (mostly), Long shots, Close ups, Point of View and Panning. As mentioned alike the prior video Long Shots and Close Ups are used to create and emotion bond between the audience and characters. Unlike the prior video the main character is rather more relatable as this character is a cat which is a domestic pet that many of the genres audience will have one, despite it is rather easier to create a bond with something that is real. In addition this is taken a step further when POV shots are used to create a sense of empathy for the audience putting them in the 'shoes' of the character itself and the narrative it is a part of.
While there are a use of Colour changes, transitions and mainly straight cuts on the terms of editing.
For this video I would say that the target audience is around from 16-35 as it has a rather young audience in mind for the genre, also it may only be understandable for these age ranges as if younger it may become confusing an then unappealing.
The band is rather is represented as a influential and entertaining of some sort as it seems as if they are encouraging the main character in the scene as lyrics party match visuals. They appear also more normal compared Today's Supernatural due to less make up and tone down music and lyrics.
Little Fangs Style is one that can be considered a one that conform to the genres conventions that can be easily picked up upon through the use of colour filter and black and white items, also puppets and characters used also conform to there genre due to the fact one cannot be real as its a puppet and the other being abnormal due the band wearing fangs alike a cat to somewhat represent a vampire character. In addition this video is highly more realistic than the other video analysed as it has a common setting of a circus with all of its additions such a clowns which once again due to there abstractness can be considered also conventional to the genre.
This video conforms to more elements if Goodwin's Theory as there is quite a strong bond between lyrics and visuals and music and visuals, also there are many close ups of the band due to demands of the records label, there is some intertextual references to films/tv programmes that use puppets such as the muppets and Garfield which can be considered, furthermore there video is a combination of all three of Goodwin's characteristics of a music video as there is a clear use of Concept/Performance and Narrative. This is due to the fact we see the band singing, the theme of drug usage and a narrative involved around a puppet cat.
My research into the particular music genre our music video is from, will once again assist me in the planning stage of my music video. This is due to the fact that now I have an extended knowledge of the genre as I now can clearly see the main characteristics that need to be considered/included within the video. Also I have noticed the most common camera angle and editing techniques due by the production teams of artists under the genre. Also I now clearly see that our artists representation needs to be clearly thought through as we need to consider the audiences viewpoint and overall conclusion of the artist once they have viewed the content. Finally one last point is that my group and I need to come to a conclusion if that we will either follow Goodwin's theory strictly or rather relaxed or conform to another persons theory when it comes to the final planning stages in pre-production.
This post demonstrates some understanding of your chosen music genre. You have made a start in analysing two music videos, but further analysis of the conventions and micro elements is needed to deepen your analysis and understanding further.
ReplyDeleteThis can be achieved by considering detailed examples, rather than just generalising your points.
This post now demonstrates a sound understanding of your chosen music genre. You have taken on board my comments and you have explored the micro elements further, which enables you to demonstrate further knowledge and understanding of your chosen music genre.
ReplyDeleteWithin your summary you need to start considering your own production and the various micro elements and conventions that you would like to include, based on the research that you have gathered.