Music Video Inspirations - Miss Georgiou

These are 3 music videos that I have watched recently, that I enjoy. From these videos I have gained various inspirations that will help me when I go to create my music video in the near future. I am going to pick various micro-elements from each video that may be used or adapted into my video that I like from each video. The three videos that I feel are most adequate for this task are Clean Bandit-Rather Be, Calvin Harris-Summer and Avicii-Addicted to You.  

Clean Bandit - Rather Be 

The main thing I like about this video is the City location that it is set in. The setting involves the main body of the city itself, fish markets, beach, transport system and the characters main living area. 

The main reasoning behind this is the fact that it is strongly relatable for most audiences, as its a common theme in everyone life. This can be seen by the main characters everyday life being repeated over and over, replicating a real life scenario which can be forgotten in some music videos as do tend to be more extreme and unrealistic compare to this.  

I also like the way in which there is a concept in this video, which sees the main character going into a state of shock when the band and others start to dance in front of her. This is due to her being freaked out by seeing visions of them beforehand replacing other people and seeing the bands logo in others eyes. This puts her in a coma like state before the audience is shown the truth about the identity's of some of the other people(face masks). This main reason I like this is the fact that its keeps  audiences on edge as they are trying to figure out what the main idea behinds the logo/story is. I would like to consider something like this in our work as it would keep the audience interested/entertained and also stand out from other music videos that are more conventional to their genres and alike. 

This music video has an equal balance between Performance, Narrative and Concept. It doesn't seem to focus on one more than the other, again this is something I would like to add to my work as then we have covered all elements that should be in a music video under Goodwin's Theory. 

Calvin Harris - Summer

One of the main features of this video sexualisation of the female body which is not included in the other videos I am analysing for my inspirations. One of the main reasons I thing that this should be included in my final piece of work is the fact it will attract a particularly area of our target audience particularly of the male gender. In turn is may attract more views and then more revenue for the artist etc. Also this one key element of Goodwin's Theory.

Two obvious camera angles that I deem as necessary to be place in the music video are the Low Angle, and High Angle as they both embrace the artist/characters and the setting which can be seen in this music video as we see Calvin Harris on the long road on his own with nothing in the distance. The main reason for using these angles is the fact it alters the opinions of the audience towards them and also enables a wide proportion of the setting ti be seen as well.  

Again an obvious feature of the music video will either be fast or slow pace editing. Not only in this video we see the time between shots as being fast we also see them being slow as well at different stages of the song. This reflects Goodwin's theory that there is a direct link between music and visuals, which is something I and my group will have to thing about strongly in the planning stage of our video. 

One final section of the music video I like is the usage of Lighting Strobe effects at the party towards the end of the scene. The main reason I like this is due to the fact it differs from the standard use of lighting in music videos i.e Low Key Lighting and High Key Lighting. It offers a attractive display with entice the audience to view the video, also it is more effective and meaningful in come cases to the viewer also.   

Avicii - Addicted to You

The main parts I like about this music video in particular are the camera angles used by the director and intriguing narrative which keeps the audience entertained which refers to Bonnie and Clyde.   

The first camera angle I like is the Establishing Shot which enable the audience to see the main setting. It is high in the air so all of the surroundings can be seen in detail. The shot also is panning also. This shot has a purpose on screen for example it shows the audience the car which is used multiple times across the video and as it goes off into the distance we see the title of the song appear in the main focus. I also like this as it has a unique font which is related to what period the video is set in. We could try and incorporate this into our video as it enable the audience to an introduction to the video as well as being informed of the artist and its title which is rarely seen if other music videos in general. 

  

Near the start of the scene in the bar we seen the second main character come into the building. One particular element of this I like is the shot on the feet of the character which informs the audience of her presence before we see the main characteristics of her ie her face. I like this due to the face it shows the characters authority indirectly almost. The reason we might do this is to give the video more camera angles that are unconventional, by this I mean not alike the standard shots i.e Mid Shot etc. This pattern can also be followed with the next two shots I am going to mention. 

Tracking, this is used in the scene when the main characters are robbing the bank as they are on the desk and throwing money up in the area there is a steady shot which tracks them around. The main reason I like this is it gives the audience the viewing of the full setting with the characters in main focus, which differs dramatically from a Low Angle which compared to this technique is quite boring. 

 Birds eye view, This shot make the characters seem powerful due to the circumstances that they are in, but equal it can be reversed to make the character(s) seem vulnerable, 

Beside the fast pace editing which is most music videos and which may be used in mine there is another editing technique that I rather like, this is at the start and links the two setting together. The fading between shots is quite subtle and gives the audience a calm and rather different mood towards the video that  will change throughout as it becomes violent unlike the transition suggest.

Unlike the other videos addicted to you  follows a strict only narrative based video which doesn't include the artist at all, this is something I will have to consider when I consult my group when planning for the final production. 

Foster and the People. This music video has inspired me through its editing technique used called a time lapse. I like this editing style as it displays long sequence of time condensed into a few minutes. By doing this it is very easy for the audience to notice the changes that occur to the setting in high speed, and makes it more entertaining as things that would not be seen by the human eye or over a long period can be condensed and actually seen in a small time space.

All of the Lights, this has inspired me through the use of various colour tints in a small time space, as it has a dramatic effect on the audience. The rapid changes show the footage in shot in different was and changes emotions due to the colour associated i.e red for negative and blue for positive. With all the colours of the spectrum used it means it keeps the audience engaged further rather than just a few as they can be used repetitively and in different orders to switch it up and be unexpected at some points due to no order or motif. In addition this has various connotations, such as strong links to drugs.

Stay High. I like the way there is a consistent use of  slow motion and how it gives the audience more detail of what is going on in each shot as they have more time to process the information seen on screen compare to that of a standard shot clip. This has the opposite effect to that of the time lapse but is still as effective in engaging the audience if used in moderation. Slow Motion also have connotations connected with it such as drugs and alcohol so if we wish to use these themes within our chosen song and its narrative this editing style may come into consideration.

Songs for Consideration

1) Avicii-Hey Brother 

2)Calvin Harris-Blame 

3)Duke Demount-Won't Look Back