Group Magazine Advert - Miss Miller

Prior to this task we all created our own individual magazine adverts. These were our own and reflected what direction we felt that we should take in regards to the final Group Magazine advert. To decide on one magazine advert that would then be altered by the rest of the group we all came together in a group meeting and proposed all of our magazine adverts to each other. We then discussed the positives and negatives of each one and then what was the overall majority approach that the group felt that we should be taking in order to conform or subverts the genre and how it should appeal to fans either the restrict audience of the psychedelic rock genre or as well wider audiences of which will be engaged and find a poster attractive therefore enticing them to find out more information and ultimately buy the songs/album.

Luke, His advert took a more simplistic view with a plain background of the sky with waves within the clouds which looks visually stunning. He also opted alike me for the information present being clear and effective but it was not bold and did not stand out. This in my opinion is very visually pleasing for the audience and will draw attention from the moment from it is seen.

Jazz, His magazine advert is rather plain and has no real links with the genre. We simple see a London skyline that has been distorted at the top to almost replicate fog or something similar. Beside this we see a plain text which has no style or meaning portrayed to our target audience.

Ben, His advert was rather a random collection of items which had no correlating sense or motif and therefore would have been meaningless to audience, and disregarded rather easily as it has no appeal. In the advert we see a desert location plastered with a grainy filter on top. In  addition we also see a army style writing in yellow stating the Band name and album title. Finally we see a plain photograph of a white rhino which has no correlating sense as this animal does not live in the desert. It doesn't not conform and somewhat subverts but due to its inconsistent look it was discarded from the start.

Once all entry's had been narrowed down we decided to use Luke's as a basis for the overall advert as we felt it was the most appealing and attractive for audience, but as a collective we all agreed that slight changes needed to be made in order for it to be conventional to the genre and also appeal to wider audiences. We also agreed that an icon or centre piece needed to be added to the poster because it was too plain at that given time. We then took my idea of using White Rhinos from mine and bens adverts as it directly relates to the band name that we decided on. We decided to incorporate as we felt certain elements from each of the posters what equal effective and by bringing them all together it would make it as appealing as possible.

We have decided to use bold colours with a dark tone that reflects the change in the night sky. These colours include a dark blue with a light pink. They somewhat reflect the colours of a 'shepherds delight' or Red Sky in the morning, Shepard's Warning, Red Sky in the night, Shepard's Delight. This symbolises belief in superstitions. This is not as intended but it adds an insight into the meaning behind the colour scheme and makes it relatable for wider audiences that are not familiar with the genre as it is an attractive and pleasing image to look at. Purposely we have opted for this colour scheme as it reflects the value of the genre as this can be seen consistently throughout prior adverts for that we have seen aside from the ones that we have analysed. The bright colours represent narcotics and particularly there influence on the body and altering thought patterns of the users which somewhat justifies the use of the Rhino and why it is distorted which we hope the audience will be able to interpret easily.

The two images that we used in the advert include the use of the background of the sky and altered clouds, and of a Rhino. At first they seem a bit of a mismatch but with way we have edited the images there relation can be justified. We opted for the use of the sky as it is rather alike one of Tame Impalas own except it uses a park of some sort. It alike due to its simplistic approach but effective repercussions as it is highly appealing to audiences due to the quality of the image and the fact it allows the audience to decide on what they think the images hidden meanings are, like my interpretation above. The other which has been used of the Rhino it to make the overall image not seem as simplistic as intended in addition we needed to add a motif to keep our overall package relatable, using this as a symbol/icon. We chose this due to the fact it directly relates to our band name and can be deemed as conventional to the genre as it links in with the idea of influences and use control under drugs as they may see a random collection of events that is not wholly understood by themselves, this is what we have tried to create as the two have no links whatsoever. When we first put the Rhino in without any effects it make our work look unprofessional, but with a quick brainstorm we corrected this as we decided to make it transparent, giving the idea that it is not real and a fragment of imagination in addition we wanted the images to be incorporated so we decide to blend the images together hence the wave effect on the upper body of the animal in question.

The layout of the poster is very simplistic but can be said is effective. From Top to Bottom we see first the name of the band/artist as this is the first thing that audiences will be looking for as they are keen to find out what it is the poster represents. After this we see the centre of the poster with the Icon which has a direct link with the first and therefore represents a connection. Finally we see the name of the album being released and the fact that the product is indeed out now giving valuable information to audiences and directly influencing if they buy the product or not. This information that is being presented is of that which is only needed. By doing this all information is taken in as it will only take minimal time to process. And because of this the audience can rather focus on the meaning behind the image seen as this is in fact the main focus point.


We chose the font that we did as it is simplistic and it gets the message across as efficiently as possible as all information is displayed clearly and in a bright white colour which is the complete opposite of what is seen on the background. The font is in bold and uses spaced out capitals so it can be seen clearly up front and far way.

Once again the only strong use of language used apart from the obvious choices and use of emotions is the language stating the release of the album "Out Now". It has persuasive connotations, influencing the audience to buy the product as they have no reason not to almost creates the idea that the audience have to buy the product now.

I feel that our  advert strongly conforms to the genre as we have stuck to conventions such as a bold and attractive colour scheme, have connotations of drugs with the Rhino and the waves in relation to mixing the two, also the font is particularly conventional as it is simplistic. I feel that this will appeal to both of our target audiences as it is of a standard and has certain items such as the colour scheme and Rhino which will appeal to the genres audience this is due to the fact these are what they expect to see when they think of the genre as similar patterns have been made due to the random links and vibrant colours , while wider audiences may be engaged by the image visually and colour and may be the slight randomness which may be picked up on due to narcotic references or related to the band name at the minimal after they have though about it for a period of time.

I found working as a group a easy and effective task as we all worked together rather well. We all agreed on a the approach that we should be taking of conforming to the genre but being appealing to wider audience also. We also agreed that on the process that we should be taking in order to mutual agree on what advert we should use as a basis and then what we should do to adapt it so that it can be as best as possible in terms of the groups ability on Photoshop and content that can be used. We all suggested ideas of how we could improve the advert implemented them, then had a communal vote if it should be appended or undone, we repeated this until we all felt as group no further improvements could be made. By doing this I felt we worked as effective and progressively as possible enhancing the time in which we completed the task and its overall look and consequently its effect on the audience.